We are thrilled to announce a major milestone in our mission to simplify insurance technology.

Fill Easy has officially partnered with Prudential Hong Kong to launch a market-first "e-KYC" (Electronic Know Your Customer) solution. This innovative collaboration integrates Near-Field Communication (NFC) technology into the onboarding process, setting a new benchmark for speed and security in the insurance sector.

The Challenge: The Manual Verification Bottleneck

Traditionally, purchasing insurance has involved a friction-heavy process of manual identity checks.[2] Customers often face delays while physical documents are scanned, uploaded, and verified on the backend—a process that slows down protection coverage and creates administrative hurdles.

The Solution: Tap, Verify, Done

Through our collaboration with Prudential, we have integrated our solution directly into PRUSubmit, Prudential’s electronic application platform.

Instead of manual uploads, customers can now simply tap their NFC-enabled identification document on a secured device.The system instantly authenticates the identity through an encrypted Application Programming Interface (API) connected to authorized statutory bodies.

Unlocking Data with the GBA Standard Contract

A key enabler of this technology is the Greater Bay Area (GBA) Standard Contract.

"We are thrilled to collaborate with Prudential in launching this state-of-the-art e-KYC solution, made possible by the GBA Standard Contract, which allows us to leverage verified data to streamline customer onboarding experience."

— Matthew Lee, Founder & CEO of Fill Easy

Key Benefits

• Speed: Instant authentication dramatically reduces the turnaround time for policy application.

• Accuracy: Direct API connections eliminate manual data entry errors.

• Security: Leveraging NFC and encrypted transmission ensures that customer data is handled with the highest level of privacy and regulatory compliance.

Industry Impact

This partnership not only enhances the customer journey but also highlights Hong Kong's position as a global fintech hub.

"This e-KYC solution fuses a superb front-end user experience with an automated back-end process to provide customers with an efficient onboarding process that is effortless and fast."

— Candy Au Yeung, Chief Customer Operations and Health Officer, Prudential Hong Kong

As an incubatee of the Hong Kong Science and Technology Parks (HKSTP), Fill Easy is committed to driving digital transformation that benefits both financial institutions and the everyday consumer. We look forward to continuing our work with Prudential to bring even more seamless solutions to the market.